Delivering a seamless customer experience can be a challenge for a business of any size. But it’s worth it because the higher conversion rates it creates goes hand-in-hand with customer satisfaction and business growth potential.Lately, we’ve spotted a disturbing trend that threatens client satisfaction. There is no way to show store and online orders in one place for the customer so they can reorder for example. And there isn’t an easy way for the eCommerce team to aggregate orders to better service customers and make better business decisions about the customer.