Email Marketing – Truth NYC

6 Top Tips for Email Marketing Success

“How can I get the results I want from my email marketing program?” We get asked that question a lot—and have helped brands do just that. Here are 6 top tips based on our experience: 1. Focus on consumer benefits. Lots of brands love to talk about how amazing their products are and what makes them […]

1,000 Can’t Miss Tips on Writing Killer Headlines

OK, that’s a lie. You won’t find 1,000 tips on writing killer headlines here. What you will find are a few thoughts on the approach to writing marketing headlines that seems to be taking over online. The trend is to rely on a formula that starts with a number written in digits followed up with […]