Content Development

Storytelling – 5 steps to get started

Stop me if you’ve heard this one before… “You need a story” If you’re a business owner or a senior leader you’ve probably heard this many times. And if you are a start-up or a growth company, you’ve heard it even more. Is it true? Absolutely! But… what does it really mean? Not long ago, […]

5 Signs You Need a New Website

If you’re wondering whether or not it’s time to redesign your current brand website, ask yourself these five questions: 1. Was your website built 10 or more years ago? 2. Is it best serving the needs of your audience, brand, and business? 3. Are you missing the boat on mobile without responsive design? 4. Are […]

Is social media good for business?

If you’re a small to mid-size company, the answer is: it’s complicated. These days, it’s good to have a social presence. Consumers expect it. But it’s also important not to spend too much energy in ways that may not be working well for your business. Recently, Facebook in particular has been making it difficult, if […]

1,000 Can’t Miss Tips on Writing Killer Headlines

OK, that’s a lie. You won’t find 1,000 tips on writing killer headlines here. What you will find are a few thoughts on the approach to writing marketing headlines that seems to be taking over online. The trend is to rely on a formula that starts with a number written in digits followed up with […]