App Development – TRUTH NYC

The Truth on… Tablets and Marketing

Here’s one fact all retail marketers need to know: Online shoppers are 3x more likely to purchase on tablets than on smartphones (Adobe Digital Index). This combined with the fast-paced growth of tablets reveals that they’re an important consumer touch point marketers can’t afford to overlook. It also demonstrates that consumers behave differently on tablets than […]

How to Develop a Successful App (in Plain English)

Is an app right for your business? And how do you make sure it won’t get lost among the millions of apps already competing for attention? Here are some important points to consider before diving into the development process. Apps vs. mobile sites Consumers expect to engage with your brand on their phones and tablets. […]