Blog – Page 2 – TRUTH NYC

The Truth on… Digital Marketing for Luxury Brands

Burberry broke ground with its Art of the Trench campaign in 2009 proving that there was a place for luxury brands in the digital landscape. But most luxury brands have been slow to take up the call and get in on all that digital has to offer them. Why so slow? Part of the reason […]

The Truth on… Tablets and Marketing

Here’s one fact all retail marketers need to know: Online shoppers are 3x more likely to purchase on tablets than on smartphones (Adobe Digital Index). This combined with the fast-paced growth of tablets reveals that they’re an important consumer touch point marketers can’t afford to overlook. It also demonstrates that consumers behave differently on tablets than […]

How to Develop a Successful App (in Plain English)

Is an app right for your business? And how do you make sure it won’t get lost among the millions of apps already competing for attention? Here are some important points to consider before diving into the development process. Apps vs. mobile sites Consumers expect to engage with your brand on their phones and tablets. […]

1,000 Can’t Miss Tips on Writing Killer Headlines

OK, that’s a lie. You won’t find 1,000 tips on writing killer headlines here. What you will find are a few thoughts on the approach to writing marketing headlines that seems to be taking over online. The trend is to rely on a formula that starts with a number written in digits followed up with […]