Blog – TRUTH NYC

Storytelling – 5 steps to get started

Stop me if you’ve heard this one before… “You need a story” If you’re a business owner or a senior leader you’ve probably heard this many times. And if you are a start-up or a growth company, you’ve heard it even more. Is it true? Absolutely! But… what does it really mean? Not long ago, […]

Deliver a more seamless online/offline experience by connecting your POS and your eComm platforms.

Delivering a seamless customer experience can be a challenge for a business of any size. But it’s worth it because the higher conversion rates it creates goes hand-in-hand with customer satisfaction and business growth potential.Lately, we’ve spotted a disturbing trend that threatens client satisfaction. There is no way to show store and online orders in […]

5 Signs You Need a New Website

If you’re wondering whether or not it’s time to redesign your current brand website, ask yourself these five questions: 1. Was your website built 10 or more years ago? 2. Is it best serving the needs of your audience, brand, and business? 3. Are you missing the boat on mobile without responsive design? 4. Are […]

6 Top Tips for Email Marketing Success

“How can I get the results I want from my email marketing program?” We get asked that question a lot—and have helped brands do just that. Here are 6 top tips based on our experience: 1. Focus on consumer benefits. Lots of brands love to talk about how amazing their products are and what makes them […]

Is social media good for business?

If you’re a small to mid-size company, the answer is: it’s complicated. These days, it’s good to have a social presence. Consumers expect it. But it’s also important not to spend too much energy in ways that may not be working well for your business. Recently, Facebook in particular has been making it difficult, if […]