Preserving the brand, growing the business

Development, Responsive Design, Web Design

Monetizing brand content – without users feeling that they are being sold.

This premium knitting and craft was very clear about what they wanted – drive more revenue without losing the unique feeling of the brand.  It should feel like walking into the Soho store and getting personal attention and ideas from the owners.  We designed a responsive ecommerce experience that seamlessly integrated with their highly visited brand content website so that users could easily choose whether they wanted to focus on project ideas (CREATE) or purchase unique, high-end yarns and craft materials (SHOP).

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These post site launch numbers say it all

Conversion up 60.3%
Mobile acquisition up 439.5%
Tablet acquisition up 283%
Desktop acquisition up 208%