We kicked off this project with a research study to hone in on the needs of our audience and create a concept for the app. Based on this information, we designed an app that significantly improves the process of writing clinical research protocols. The app offers a guided experience, expert tips, a robust resource center, collaborative capabilities, and many more features.
We developed the name and brand positioning for Protocol Builder® and launched it with a website and a provocative marketing campaign. Protocol Builder received Gold Awards for “Best New Service Award or Application” and “Health Application” in the 2015 USA [app] design awards.
Protocol Builder gave BRANY a new six figure revenue driver that broadens their business and drives interest in their other services.