Driving revenue with an enhanced product story

Amazon A+ Content, Digital Marketing, Web Collage
Increasing sales with A+ Content on Amazon and Enhanced Content on Webcollage

First Quality needed to drive sales of their white label products for top retailers. They also wanted to do the same on Amazon for their own product lines, which include Prevail, Cuties, Panda, and Plenty. They knew developing enhanced content on Webcollage for retailers and A+ Content on Amazon was the way to do it, but they did not have the resources.

We started by assessing the brand, consumer behavior, and product benefits. We used our insights to craft engaging and highly visual product stories following the requirements of Webcollage and Amazon. We used a streamlined approach to keep everything moving forward efficiently—from writing the content to gathering/creating visual assets to implementing the pages.

The new pages reduce barriers to purchase and enable First Quality to compete head-to-head with nationally known brand name products.

The numbers speak volumes

No A+ Content

2%
500 page views
32%
32 orders/week
13%
13 search visits/week

With A+ Content

96%
31,581 Page views
52%
52 orders/week
80%
1,003 search visits/week

Source: First Quality