Acquiring new customers with a new website

Brand, Development, Identity, Responsive Design, Web Design

Communicating a global brand and integrating diverse services

IPS Worldwide is the leader in freight audit and payment, but their website did not reflect their status as a global player. It also did not communicate the breadth of their services, which had expanded through the acquisition of several companies in a cohesive or engaging manner.

We created an engaging custom WordPress site with a strong brand story that positions them as worldwide leaders. It features an interactive map that showcases their reach with offices around the world. Since IPS Worldwide is very much about numbers, we brought their impressive stats to the forefront of the site. We also communicated their detailed process in an easy to understand and more visual way.

In addition, we brought their diverse services together with a single look and feel. This required connecting with their online quoting engines to drive sales.

Advancing customer acquisition efforts

Since the launch, the site has played a key role in acquiring new customers as well as building loyalty with current clients.