The numbers speak volumes

Results one week before and after launch

No A+ Content

2%
500 page views
32%
32 orders/week
13%
13 search visits/week

With A+ Content

96%
31,581 Page views
52%
52 orders/week
80%
1,003 search visits/week

Source: First Quality

A clear and proven process
lets us jump right in.

There’s a lot to think about when creating A+ Content or enhanced content on other retail sites using Webcollage.
Our process keeps everything moving forward.

1
Outline Scope
2
Gather assets
3
Understand brand/features/benefits
4
Develop content/design
5
Review/QA
6
Launch
Key insights help get the job done right.

Our learnings help ensure a streamlined process and product pages that drives sales
with A+ Content on Amazon or enhanced content on other retail sites.

1

Pick the right products.

Amazon charges up to $1,500 per product page. Prioritize products with healthy margins and compelling benefits to get the most out of your investment.

2

Know the requirements

From the types of modules you’re allowed to use to image sizes, you’ll need to know how to build pages that meet Amazon or Webcollage rules.

3

Understand your audience.

Who are you talking to and what do they care about? If your audience cares about quality, make sure that message gets across.

4

Communicate your brand.

Don’t just focus on the product. Help customers get to know the brand it to build credibility, increase brand affinity, and drive repeat purchases.

5

Focus on benefits as well as features.

It’s great that your product does X, Y, and Z, but customers care more about what your product will do for them. How will it make their life better?

6

Craft a compelling story.

Engage customers with a cohesive story. Think about how each section of content relates to one another and works together to drive purchase.

7

Consider your visual assets.

Not every company has a stockpile of imagery to draw on. That’s okay, but you’ll need a game plan to create visuals for these image rich pages.

8

Make a plan and stick to it.

There are a lot of moving parts to create these pages. Set up a process and make sure everyone understands and follows it.

If you don’t have the resources or time, we can help you create A+ Content or enhanced content pages
that drive sales so you can focus on other aspects of your business.
Contact us for a free consultation.

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