From gathering the right insights to setting up the architecture to final design, every step in the process is an important one. Following this approach helps keep everything running smoothly.
Define business goals
Gain brand and user insights
Develop a strategy
Understand the journey.
Not every consumer follows the same journey, but your brand needs to be there at every point. Take a step back and ask yourself:
• How are my consumers making decisions?
• What are the emotional drivers?
• Where are they getting information?
• Are we reaching them at these points?
• Are we offering an optimal experience in each of them?
• Are we missing opportunities to reach them?