TRUTHNYC

Thoughtful

Digital

Design

    About

    We develop thoughtful digital strategy and creative design that connects with consumers and helps clients grow their businesses.

    We start with the question, “What do we want to accomplish?” From there, we look to see which pieces are involved and figure out the best approach.

    Whatever the path, we always look for brand and consumer insights to guide us, as well as ways to create a consistent experience across touch points.

    We have a small agency model that works for our clients. We’re flexible, experienced, and focused on our clients, not agency expansion.

    We also believe in close collaboration with our clients and their partners to optimize results.

    Thoughts

    The Truth on… Digital Marketing for Luxury Brands

    Burberry broke ground with its Art of the Trench campaign in 2009 proving that there was a place for luxury brands in the digital landscape. But most luxury brands have been slow to take up the call and get in on all that digital has to offer them.

    Why so slow?

    Part of the reason stems from the same business and technical issues many companies face. Existing websites may not be flexible enough to create new brand experiences. And it’s often expensive and time consuming to redesign an entire website or develop a rich mobile presence.

    Another reason comes from the belief that luxury brands rely on an air of exclusivity, which puts them in conflict with the open freedom of the Internet. But as the Art of the Trench demonstrated, luxury brands can engage and collaborate with consumers, while still communicating the dream.


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    Clients




    Thoughtful Digital Design.

    • Digital
    • Creative
    • Strategy
    • Branding

    Thoughtful digital strategy and creative design that connects with consumers and helps clients grow their businesses.